Rated #1 by Mark Cuban, Forbes, and NerdWallet

✨ ZenBusiness ✨

What This Service Is Best Known For: Great low rates, feature-packed formation packages, and a dedication to giving back.

We opened our doors in 2015 and have a unique approach to business formation services thanks to our use of automation to speed up and simplify several parts of the process. Let’s see how we stack up when compared to LegalZoom.

  • Both ZenBusiness and LegalZoom offer free LLC formations. All you have to pay is your state’s required fee.
  • If you like seeing positive customer reviews, you’ll love ZenBusiness. With more than 12,000 reviews available online, it’s difficult to find more than just a small handful of negative reviews.
  • As a company, ZenBusiness has a commitment to giving back. We’re a public benefit corporation that provides $5,000 grants to help our customers kickstart their businesses.

If you want to use a socially conscious provider and get exceptional value, choose ZenBusiness.

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Northwest Registered Agent

What This Service Is Best Known For: Personalized customer support and a focus on registered agent service.

Northwest was formed in 1998, and with thousands of LLC formations since then, they’re an experienced and reliable option. If you’re looking for a solid mid-size company, they might just be a good fit for you. How do they compare to LegalZoom?

  • Northwest offers LLC formation service at the price point of $225, which is much higher than LegalZoom’s free (+ state fee) package.
  • Northwest’s claim to fame is its customer support network. While some competitors outsource their support to anonymous call centers, Northwest keeps it all in-house, with knowledgeable reps providing personalized service.
  • As you may have guessed from reading their name, Northwest Registered Agent focuses on offering registered agent service, and they include a year with any formation package. Furthermore, Northwest was the first major registered agent provider that locally scans each and every document they receive on your behalf.

Want to learn more? See our Northwest review.


What This Service Is Best Known For: Free LLC formations that still come with valuable features.

Incfile opened in 2004, and they’ve served more than 1 million businesses since then. Their popularity can be attributed to a number of positive qualities, from their low prices to their strong customer feedback. Let’s take a look at how they compare to LegalZoom.

  • Offering a free package that only requires you to pay your state fee, Incfile matches the price point offered by LegalZoom and ZenBusiness.
  • One of Incfile’s advantages over LegalZoom is the features included in that LLC service package. Incfile provides a year of registered agent service with any LLC formation, while LegalZoom only offers a third-party business website package from Wix.
  • Customer feedback is a strong point for Incfile. They have more than 75,000 reviews available online, and they maintain high average ratings.

Want to learn more? See our Incfile review.

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Compare Packages

Identify the LLC package and services that fit your needs and then get started.






Forms in about 2 to 3 weeks **




Forms in about 1 to 2 days **



Top Features

More InfoWe do everything needed to file your application with the state and make your business official. Standard LLC Filing
More InfoWe’ll file your paperwork quickly and accurately. If there are any errors with your filing, our team will do what’s needed to make it right. 100% Accuracy Guarantee
More InfoKeeps you compliant with all state-required annual report and amendment filings to maintain LLC protections and avoid fines. Worry-Free Compliance
More InfoThis essential document is like the constitution for your business. Operating Agreement
More InfoOur fastest service puts you to the front of our line of filings. Rush (Fastest) Filing Speed
More InfoOur team will secure your EIN from the IRS so you can open a business bank account, hire employees, and pay taxes. EIN
More InfoIncludes over 25 templates for contracts, service agreements, waivers, and more. Business Documents
More InfoGet online with a website builder tool optimized for traffic and customers. Business Website Builder
More InfoBuild and protect your brand by registering a private domain name that matches your business name. Domain Name with Privacy
More InfoStay organized and give your business more credibility with a business email. Business Email Address

Forms in about 2 to 3 weeks **

1 year free, then $199/yr*

Forms in about 1 to 2 days **

*SPECIAL OFFER – Get Starter for $0 plus state fees. Includes one optional free year of Worry-Free Compliance that renews at $199/yr.
**The filing times presented are averages. Filing times vary by state so we’ll provide an accurate filing time after you select your state.

Customer Feedback Comparison

One of the most important aspects of any LLC formation service is the customer feedback the company receives. To help you analyze each company’s customer reviews, we created this customer feedback comparison section that breaks down how these companies stack up next to each other in this crucial area.

  • ZenBusiness: 12,456 reviews / 4.6-star average score
  • Northwest Registered Agent: 779 reviews / 4.7-star average score
  • Incfile: 75,223 reviews / 4.7-star average score
  • LegalZoom: 6,067 reviews / 4.5-star average score

Final Thoughts

ZenBusiness, Northwest, Incfile, and LegalZoom are all highly popular LLC and incorporation service providers. Depending on your preferences and the unique needs of your business, you may find that one of them meets your requirements better than the others can. When it comes down to making a choice between these services:

  • ZenBusiness has a well-rounded service offering that combines free LLC formation service (just pay your state’s fee) with outstanding customer feedback.
  • Northwest can be a good option if you want personalized customer support and are willing to pay extra.
  • Incfile could be worth a look if you want a free LLC formation service and reasonably priced add-ons.
  • LegalZoom is an option if you prioritize using the most popular and experienced company.

Frequently Asked Questions About LegalZoom and its Alternatives

  • If you’d like to see how these LLC formation websites compare side-by-side, check out our comparative reviews:

  • ZenBusiness is the only one of these four services that offer state-specific publication service, which is a nice advantage for us if you’re forming a business in a state that requires it. Northwest provides instructions to help you complete your own publication requirement but doesn’t offer to take care of it on your behalf, while Incfile and LegalZoom don’t provide any form of assistance with publication.

    If you need help with NY publication requirements, we may be the best LLC service for you. Check out our New York publication service for more information.

  • Northwest bases its turnaround time estimates on the actual processing speeds of each state. As for Incfile and ZenBusiness, processing speeds also vary by state, and you can speed things up by purchasing a higher level of LLC service (or opting for rush processing as an add-on feature).

    With LegalZoom, turnaround times vary based on which LLC package you purchase. With their most expensive package, you could receive your finalized business formation documents in 7-10 business days, but their cheaper packages take as long as 30 business days (six weeks).

  • LegalZoom and ZenBusiness have nearly identical refund policies that are among the best in this entire industry. These satisfaction guarantees give you 60 days from your initial purchase date to request a refund, and you’ll receive it with no questions asked and no convenience fees charged. The other companies in this guide have refund policies of varying quality (Incfile has a very strict policy, while Northwest has cancellation fees), but LegalZoom and ZenBusiness are the best options in this regard.

  • You can, and many entrepreneurs do form their own LLCs every day. However, we appreciate the peace of mind we receive from using a reputable formation service. In addition, each state has its own rules and regulations for LLC formations, so there can often be more legwork than people might expect.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

Best LLC Service

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Tymeka B

Tymeka B. was very helpful and answer all of my questions.

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Great service

Great service, love this platform!

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Light work

The entire process was very simple and streamlined.

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